2Bill Carter. On TV, Timing Is Everything at the Olympics[ EB/OL3. http ://www. nytimes, com/2008/08/25/sports/olympics/25nbc, html? _ r = 2&pagewanted = all&oref = login ,2008 - 08 - 25.
3Marc Blecher. CHINA IN 2008: Meeting Olympian Challenges [J]. ASIAN SURVEY, 2009,27 ( 1 ) :74 - 87.
4Susan Brownell. Beijingg Games: What the Olympics Mean to China [M]. Lanham: Rowman & Littlefield Publishers,2008.
5Raymond Boyle, Richard Haynes. New Media Sport [ J ]. Sport in So- ciety,2002,5 (3) :96 - 114.
6Lange Kirsten Maren. Sport and New Media: A Profile of Intemet Sport Journalists in Australia [ D ]. Melbourne: Master's dissertation of Victoria University,2002:3.
7David Leonard. New Media and Global Sporting Cultures: Moving Beyond the Clich6s and Binaries[J]. Sociology of Sport Journal ,2009,26 (1):1 -16.
