摘要
以南京铁道职业技术学院为例,通过调研了解当前高职学生消费现状,对建立针对该校的高职校园网上超市可行性进行SWOT模型分析.提出一种符合该校实际情况的校园网上超市运营模式,为筹建高职院校网上超市提供了可行性参考方案.
Takes Nanjing Railway Vocational and Technical College as an example, through the research to understand current status of higher vocational students＇ consumption, then analyzes the feasibility of establishing campus online supermarket based on the SOWT analysis model. Proposes an accord with the actual situation of the school＇s campus online supermarket operation mode. It provides a feasible reference plan for construction of higher vocational colleges online supermarket.
出处
《高师理科学刊》
2015年第2期36-39,共4页
Journal of Science of Teachers＇College and University
基金
南京铁道职业技术学院院级大学生实践创新项目(YXKC201314)
关键词
SWOT模型分析
校园网上超市
消费现状
the SWOT analysis model
campus online supermarket
current consumption
