大数据背景下流量货币化的相关问题浅析

Analyses on the Related Problems on Traffic Monetization under the Background of Large Data

4G网络的迅速普及伴随着用户对移动网络需求的增加,运营商面临着不断增长的流量需求与待扩容的网络环境之间形成的矛盾,在"后向式运营模式"推动下提出的"流量货币化"理念成为改善困局的新契机。但是,虚拟"流量币"的完善与自由交易。

4G network is rapidly populating among people along with users＇ increasing demands for mobile network. What makes the Operators in predicament is that the growing contradiction between growing need for inflow rate and enlarging network environment. The concept of ＂internet traffic monetization~ is put forward as backward operation mode provokes, which turns a new leaf to meliorate the dilemmas. However, a decisive factor is that whether internet inflow volume could be monetize or not depends on improvement of the virtual currency ＂flow＂, depth of cooperation and competition between free traders and traditional operators, that of virtual operators and traditional operator among others.