青荣城际铁路客运市场分析与运营策略

Market Analysis and Operation Strategies of Passenger Transportation of Qingdao-Rongcheng Intercity Railway

基于青荣城际铁路将于2015年全线贯通,通过调查青岛站铁路、公路旅客客流,从城市间的关联度、城际铁路的优势和既有客流、预期客流来源等方面,分析青荣城际铁路客运市场,提出青荣城际铁路运营策略和建议,即制订科学开行方案、优化售票组织、加强多种交通方式协同运营、提高服务质量和水平。

For Qingdao-Rongcheng intercity railway will be opened to traffic in 2015, through investigating the railways in Qingdao Station and the passenger flow of highway, this paper analyzes the passenger transport market of Qingdao-Rongcheng intercity railway from the aspects of correlation between cities, advantages of intercity railway and the resources of existing passenger flow and expected passenger flow. The paper also puts forward operation strategies and suggestions on Qingdao-Rongcheng intercity railway, such as drawing up scientific operation scheme, optimizing the ticketing organization, strengthening coordinative operation of diversified traffic modes and increasing service quality and level.