社交网络对大学生思想政治教育的影响及对策分析

The Influence of Social-network to University Students' Ideological and Political Education and Countermeasures

社交网络具有真实性、平等性和开放性等特征,这些特征使得以社交网络为载体的思想政治教育工作有助于培育大学生的责任意识,促进思政工作向"主体—主体"结构转型,弱化大学生交往行为中的功利思想;但同时也容易引起大学生的交际障碍、网络成瘾以及信息封闭等问题。高校思政工作者要做到积极深入社交网络,在社交网络中培养意见领袖,掌握社交网络话语权,从而主导社交网络中的大学生交往行为向着健康、正确的方向发展。

Social network has the characteristics with authenticity,equality and openness.Political and ideological education based on social network thus can be useful to enhance the college students＇ responsibility consciousness.Additionally,it facilitates the structural transformation of ideological education work to ＂Subject-subject＂oriented,to weaken the utilitarianism in college students＇ communication behavior.On the other hand,political and ideological education based on social network may also cause problems in college students,such as communication barriers,internet addiction and informational encapsulation.Ideological and Political practitioners in higher education institutions should master the social network actively,train social network opinion leaders,and dominate the discourse power in social network,in order to guide the college students＇ communication behavior based on social network in the right direction.