从用户研究到产品概念设计的数据可视化研究

Research on Visualization of User Data during Product Concept Design

在大数据时代下,如何把用户研究的数据进行可视化处理来辅助产品的概念设计,逐渐成为时下热点。通过提高用户研究数据的可视化水平,挖掘本质的数据关系和真实的用户需求,方便设计师捕捉设计的切入点,才能高效且准确地进行以用户为中心的产品设计,满足大数据时代下人们对产品的个性化和人性化需求。

In the era of big data, how to apply user research data visualization to aid concept design of products has been becoming increasingly important. By increasing the level of user research data visualization and exploring the nature of the relationship between data and real user needs, product designers can get some good ideas efficiently and conveniently, and fi- nally meet the human needs and demands with use-rcentered design.