摘要
从信息论的角度分析当代商业招幌语言,其在信息传达方面有鲜明特点,如:"编码"时以效用为首要考虑因素;"发送"时常作自夸性描述;"传递"时尽量扩大信息的可感知度;"接收"时保证产品特点与顾客需要高度契合;迎合顾客"解码"时的消费心理等。
According to the information theory, ttaere are various tcatures if information transmission in contemporary poster language effect-oriented "encoding" ," sending" with overstating descriptions, transmitting by amplified means, recmwng in the way that satis- ties the fit of product and customers,and consumer,psychOlogy-considered "decoding .
出处
《哈尔滨学院学报》
2015年第2期107-111,共5页
Journal of Harbin University
基金
安徽省哲学社会科学规划项目:项目编号:AHSKF09-10D64
关键词
信息论
商业招幌语言
信息传达
特点
information theory
commercial poster language
information transmission
feature