论公益广告和科尔沁民歌的共性

Research on the Commonness of Public Service Advertisement and Khorchin Folk Song

笔者通过对公益广告和科尔沁民歌的内容、形式、作用进行分析研究,总结出思想、艺术、教育、社会、伦理五点共性,并表达具备上述五点共性的公益广告和科尔沁民歌是当今市场经济发展,社会矛盾突显的转型时期传播和宣传新型意识形态和实现意识形态日常生活化的最佳载体的思想观念。

Based on the analysis and research of content, form, function of public service advertisement and horqin folk song, summarizes five points in common, including thought,art,education,society,ethics.Public service advertisement and horqin folk song with above five common points are the best carrier of spreading and propa gating new ideology,realizing everyday life of ideology,during the period of transformation that the market economy develops and social contradictions highlig hts.