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网络口碑对在线销售的影响实证分析——基于淘宝网 被引量:1

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摘要 随着网络的普及和电子商务的发展,网络口碑对人们的网络消费影响也日益显著。在梳理相关文献的基础上,本文实证分析好评、差评、中评、图片数量、星级(评分)、浏览量对在线销售数量的影响。结果表明,好评数量对在线销售数量没有显著影响。中评数量显著影响在线销售数量,中评越多,在线销售数量越多;差评数量显著负向影响在线销售数量,差评数量越多,在线销售数量越少。
作者 陈鹏
出处 《当代经济》 2015年第2期30-31,共2页 Contemporary Economics
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参考文献8

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二级参考文献76

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