论科技期刊名称中“黑天鹅事件”的启示

Enlightenment of " black swan event" in nomenclature of sci-tech periodicals

我国时至今日期刊名称问题并没有得到业内充分重视。对科技期刊各学科期刊名称中以各学科名称或通用词+"学报"命名的期刊在各学科中影响力进行定量化研究,将其主要认识类比为"黑天鹅事件",并对这一发现的意外性、重要性和必然性进行分析,以期指导期刊定名及名称的商标注册等问题。

Journal title has not gained adequate concerns to date within China＇s publishing industry. This paper examines quantitatively the effect of journals titled ＂ discipline name or generic word ＋ Xuebao＂ on the development of these disciplines（ Here the Chinese Pinyin ＂ Xuebao＂ refers to academic journal）.The important discovery in this paper is very similar to the ＂ black swan event ＂. Then the paper analyzes its unpredictability,importance and necessity in order to guide trademark registration and periodical nomenclature.