摘要
分析学术期刊APP的发展优势,阐述学术期刊APP的发展现状及特点。提出适合于学术期刊APP的发展策略:树立战略发展意识,重视内容与平台建设,增强APP交互性,提高APP用户黏性和活跃度,扩充盈利模式,重视版权建设。
The advantages of academic journal APPs are analyzed,and the current status and characteristics of academic journal APPs are described. Finally, development strategies suitable for the academic journal APPs are put forward： improving the strategic development consciousness,paying attention to the content and platform construction, enhancing interaction among APPs,improving the APP-user stickiness and vitality,expanding the profit model,and emphasizing the copyright construction.
出处
《编辑学报》
CSSCI
北大核心
2015年第1期71-74,共4页
Acta Editologica
关键词
学术期刊
APP
数字化
发展策略
academic journals
APP
digital
development strategy
