国内外乡村旅游微型企业研究综述

Review on the Research of Rural Tourism Micro Enterprises of Domestic and Abroad

随着乡村旅游的蓬勃发展,以家庭为主要经营单位的乡村旅游微型企业成为学者关注的焦点。文章对近十年国内外乡村旅游微型企业研究中的重要文献进行回顾总结,分析了近年来国内外学者对乡村旅游微型企业研究的动向和最新进展,归纳出乡村旅游微型企业的概念及特征、乡村旅游微型企业的经营研究、乡村旅游微型企业的效应研究和对乡村旅游微型企业的个案研究等方面的研究内容。通过对国内外研究数量、研究方法的比较,指出我国乡村旅游微型企业存在的不足,并提出进一步的研究方向。

With the rapid development of rural tourism, the rural tourism micro enterprises with the family as the main operating units have become the focus of scholars.This article reviews the important literatures in the recent ten years of micro enterprises in rural tourism at home and abroad, analyses the recent development trend of domestic and foreign scholars on the study of it, summarizes the aspects about concept and characteristics, the management, the ef- fect, the case studies on rural tourism micro enterprises, points out the deficiency existing in rural tourism micro enter- prises in our country and puts forward further research direction after the comparison of the number and methods of re- search between domestic and abroad.