欧盟旅游目的地质量管理及对我国的启示

Quality Management of Tourist Destination by EU and It's Implication for DMOs in China

我国旅游发展起步较晚,在旅游目的地质量管理方面明显落后于西方发达国家。系统研究西方先进的旅游目的地质量管理方法并总结其成功经验,对于提高我国旅游目的地质量管理水平有着重要的意义。本文以欧盟旅游目的地为对象,详细分析其质量管理方法与经验,并提出可供我国参考借鉴的措施建议。

Tourism, as a modem industry, is relatively young in China. Compared to western countries, China has a long way to go in terms of quality management of tourist destination. To learn some advanced methods and to gain related experiences from overseas systematically is of importance for destination management organization（s） （DMOs） in China to improve the management of tourist destination quality. Based on the study of tourist destinations in EU, through analyzing the methods taken or experiences gained by in EU destinations comprehensively, this paper aims at drawing implications and providing corresponding measures to be taken by DMOs in China.