酒店经营风险的内部影响因素研究

Internal Influencing Factors of Hospitality Operating Risk

本文以天津地区酒店为调查对象,对酒店经营风险的内部影响因素进行了实证研究。通过相关分析和多元回归分析,认为战略和财务因素对酒店经营风险的影响最大,营销和人力资源因素对酒店经营风险产生一定的影响,但相对较小,而产品与服务因素和管理体制因素不是酒店经营风险的内部影响因素。

By investigating 210 hotels in Tianjin, the paper empirically studies the internal influencing factors of hospitality operating risk. Based on correlation analysis and multivariate regression analysis, the paper draws the conclusion that both strategy and finance factors have the greatest impact on hospitality operating risk, the influences of marketing and human resource factors are less significant relatively. Meanwhile, the factors of product, service and management system are not the internal influencing factors of hospitality operating risk.