民国时期香粉包装盒标贴图样设计探析

An Analysis on Powder Packaging Label Designs During the Period of the Republic of China

民国时期的香粉大多采用纸质包装盒,这些包装盒不仅使用各种彩色的凹凸花纹纸或皱纹纸进行包装装潢,而且标贴图样精美,是当时商业艺术设计领域的精华所在。这一时期的香粉包装盒标贴图样分为人物形象、动植物、几何图形等几大类。通过分析这些标贴图样,能够了解当时商业美术设计的人文思想与时代特征。

During the period of the Republic of China, paper packaging box was mostly used in powder packaging. A variety of colorful and delicate embossed paper or wrinkled paper was adopted as packaging material. The packaging labels indicated the essence of commercial art design at that time, and could be divided into several categories as characters, animals, plants, geometry figures. Through analysis of these labeling patterns, the humanistic thoughts of commercial art design at that time could be understood.