摘要
近年来,中国对外文化交流工作得到高度重视,相关部门、地区都开展了大量卓有成效的工作.其中,文化部的“欢乐春节”成为一项对外文化交流重大品牌活动.2013年10月以来,文化部对外联络局与北京大学新闻与传播学院对“欢乐春节”进行了科学评估.本文选取了其评估报告的部分内容,以期对相关部门、相关地区的对外文化交流工作有所借鉴.
In recent years, China's relevant departments and regions have attached great importance to cultural exchanges with foreign countries, and made fruitful achievements. 'Happy Spring Festival', initiated by the Ministry of Culture, has become a very important cultural exchange brand activity. Scientific evaluation on 'Happy Spring Festival' has been carried out by Bureau for External Relations of Ministry of Culture and Peking University's School of Journalism &Communication since October, 2013.This article, from the evaluation report, provides experiences and lessons in relation to foreign cultural exchanges.
出处
《公共外交季刊》
2014年第2期40-45,126,共6页
Public Diplomacy Quarterly
