多维度视觉传达设计在商业广告中的表现理念

The Performance Concept of Multidimensional Visual Communication Design in Commercial Advertisement

纵观广告设计的发展历程,是由一个商业美术创作到平面设计创作,再到视觉传达设计,这样一个无论是称谓还是实际工作内容都有着跨越式发展变化的艺术门类。真正商业广告设计作品践行着"以人为本"的基本宗旨。本文通过对视觉传达设计在商业广告中的效应阐述,剖析顾客在视觉传达设计中审美、商品信息、情感需求,提出了视觉传达设计在商业广告中的多维度设计理念。

Throughout the development of advertisement design, it is a transformation process from commercial art to graphic design, and to visual communication design. It has a leap-forward development of arts in both title and the actual work content. Real design of commercial advertisement carry out the basic aim of ＂people-oriented＂. This article expoundthe effect of visual communication de- sign in commercial advertising, analyse aesthetic, commodity information, emotional needs in visual communication design.h has been proposed in the concept of multi-dimensional design in commercial advertisement.