企业网络营销关键词扩展方法的研究

Research on Expansion Methods of Keywords in the Marketing on the Enterprise Network

阐述企业网络营销各类关键词的定义、扩展的必要性、优势及局限性。并分析了营销人员需要掌握的一种基于Hopfield神经网络的扩展词生成的模式。

This paper mainly elaborates various kinds of definitions of key words, the necessity of expansion, advantages and limitations in marketing on the enterprise network, and analyzes a model of word expansion based on the Hopfield neural network necessary for the marketing personnel to master.