凤凰古城精品家庭宾馆发展问题及对策研究

On the Development Problems &Countermeasures of the Boutique Family Inn in the Phoenix Ancient Town

文章对精品家庭宾馆的内涵进行了分析,精品家庭宾馆的"精"集细、独、特于一身。对凤凰古城精品家庭宾馆发展问题从感官层面、服务层面、体验层面和经营层面四个层面予以解读。解决精品家庭宾馆发展问题的根源在于提升店主本身文化素质及酒店管理水平,在此基础上提出相应解决措施。旨在为凤凰古城精品家庭宾馆的理论创新和实践运营提供指导,促进我国精品家庭宾馆的发展。

The author of this paper analyses the connotation of the Boutique Family Inn. The characteristics of boutique family inn are detailed, unique and outstanding. The development problems of the Phoenix ancient town boutique family inn can be analyzed from four aspects as follows： sensory level, service level, experience level and management level. To solve the problem is to develop the culture quality ＆the hotel management level of the owner and then put forward the corresponding solving measures, promote innovation and the practice operation for the Phoenix Family Inn so as to promote the development of China＇s boutique family inn.