新建本科院校商务英语专业建设及发展路径分析

On the Construction and Developmental Methods of the Business English Major in a Newly-upgraded Four-Year University

随着我国参与经济全球化程度的不断加深,各行业需要更多既精通英语又熟谙商务的复合型人才,许多高校包括新建本科院校纷纷开设商务英语专业以顺应这一需求。新建本科院校商务英语专业的发展要依托学校办学基础与优势,立足于服务地方经济,明确自身专业定位与目标,在课程体系、师资、实践教学等方面进行建设与改革,力求打造具有自身特色、较强专业竞争力的应用技术型商务英语专业。

While China is blending deeper into the world economic society from all aspects, more highly-qualified Business English talents are being needed by the enterprises. Many colleges and universities,including those newly-upgraded four-year ones, are setting up this major to adapt to this need. The Business English major in a newly-upgraded four-year university should be established in serving the local economy and dependent on the school＇s educational foundation and advantages. Its professional orientation and objective should be clear. Its construction and reform should be carried out in the fields of curriculum, teaching faculty, practical teaching, and so forth to forge an application-oriented technology-based major with its unique characteristics and good professional competitiveness.