古村落居民行为对游客心理承载力影响研究

Research on the Influence Process of the Ancient Village Residents' Behavior to Psychological Carrying Capacity of Tourists

游客心理承载力是衡量古村落旅游业可持续发展的指标,而古村落中居民行为又会对游客产生重要的影响,探究古村落居民行为与游客心理承载力之间的影响过程对古村落旅游业的发展具有借鉴意义。以游客体验为中间变量运用结构方程模型探究古村落居民与游客的互动、古村落居民的生活方式、古村落居民的商业行为对游客心理承载力的影响过程。研究结果表明,古村落居民的生活方式、古村落居民的商业行为会通过游客体验影响游客心理承载力。

Psychological carrying capacity of tourists is a measurement index of the ancient village tourism sustainable development. The ancient village residents＇ behavior has important influence on tourists. Hence, it is useful to the development of ancient village tourism by exploring the influence process between the ancient village residents＇ behavior and psychological carrying capacity of tourists. In this paper, the structural equation model is used to inquiry how three factors affect the psychological carrying capacity of tourists. The three factors are the interaction between the ancient village residents and tourists, the lifestyle and business behavior of ancient village residents. The result shows that the lifestyle and the ancient village residents＇ business behavior will affect psychological carrying capacity of tourists through affecting tourists＇ experience.