关中—天水经济区旅游业态创新发展研究

Study on Development of Tourism Form of Guanzhong-Tianshui Economic Zone

文章从旅游需求、国家政策和区域旅游竞争力等三个方面分析了关中—天水经济区旅游业态创新发展的必要性,指出了其面临着区域内竞争力不均衡、旅游业态类型单一、文化旅游开发不够、产业结构不完整等问题。通过研究提出要充分利用关天经济区内旅游资源创新业态,制定整体品牌战略,优化产业结构,创新旅游开发模式,加强旅游文化产业融合等对策,以促进关中—天水经济区旅游业态创新发展。

This paper presents the tourism innovation development necessity from the three aspects of the tourism demand,national policies and regional tourism competitiveness. It points out the problems： region competitiveness is not balanced, the tourism form is too simple, cultural tourism development is not enough, tourism industrial structure is incomplete. It put forward six solutions to promote the tourism development of Guanzhong-Tianshui Economic zone： tourism business innovation, overall brand strategy, opti mizing the industrial structure, innovating the mode of tourism development, strengthening the tourism culture industry fusion and creating the new tourism industry development environment .