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个性化定制过程中消费者决策的影响因素研究 被引量:2

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摘要 为了研究个性化定制过程中能够对消费者决策和感知产生影响的因素,文章针对选项呈现方式、定制复杂度、消费者自我效能等因素对国内外相关文献进行了梳理,并对相关研究成果进行了回顾总结。
作者 万晓榆 都颖
出处 《中国集体经济》 2015年第3期61-62,共2页 China Collective Economy
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二级参考文献135

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