大型单项体育赛事对中小城市发展影响的实证研究——以日照市为例

An empirical research on the effects of major single sports event on small and medium cities and countermeasures

采用文献资料、专家访谈、数据资料、逻辑分析等研究方法,在构建大型单项体育赛事对中小城市经济、社会生活、生态环境发展影响评价指标的基础之上,结合山东省日照市多年来举办大型国际、国内水上体育赛事的实际情况,研究对其所产生的影响,运用城市经营理论和营销思想,为政府决策提出理论依据,以期能够为其它中小城市与体育赛事相生相成提供参考,实现大型单项体育赛事作用最大化,并最终促使中小城市经济、社会和生态环境的飞速发展。

With the methods of literature review,expert interview,mathematical statistics and logical analysis,and based on the evaluation indicator system of assessing sports event on the social,economic and environmental development status of small and medium cities,this paper analyzed the effect of holding international and domestic water sports events to the economic, social and environmental development of Rizhao city. Further,by application of management theory and marketing ideas,the paper proposed theoretical basis for government decisions and realization of the economic and social development of cities.