从传播主体的差异探寻广西凭祥市壮族山歌文化的传播与传承

A Study of Dissemination and Inheritance of the Culture of Zhuang Folk Song from the Perspective of Communication Entity in Pingxiang,Guangxi

广西凭祥市壮族山歌文化的传播现状和传播内容因当地政府部门、商家团体、学者文人、歌师歌手和普通民众等不同传播主体的参与,使其形成主流意识形态的传达、商业经济利益的诉求、民族文化传承的责任使命和民间日常生活及情感表达的多声部交响。主流意识形态、商业经济利益等外力的影响起到或制约或推动的作用,它们对于山歌文化的传播和传承都是表面的和浅层的,深层的动力源泉却是存在于民间、存在于壮族广大的普通民众身上。山歌文化只有深深扎根于民间,从普通民众中汲取源头活水,才能枝繁叶茂。

In this paper, the authorby using the present communication situation and content of Zhuang folk song in Pingxiang, Guangxi as the entry point, discussed the different contents caused by the different communication entity, and explored the communication power of Zhuang folk song in Pingxiang at present. The communication contents are mixed with mainstream ideology, economic in- terest demand, national-culture inheritance, the daily life and the emotional expression. Maybe the mainstream ideology and economic benefit play a certain role, but the real decisive role is the strong national cohesion and profound national cultural identity remained inside tRhe Zhuang people＇s heart. Zhuang folk song will flourish only by rooting deeply in public and absorbing nutrients from common people.