摘要
以网络购物为研究情境,在信息质量感知和自我知觉理论基础上构建信息质量感知对信息获取和信息采纳影响的结构方程模型,通过问卷调查收集318份用户数据,分析表明通过网络广告获取信息和通过在线点评获取信息对信息质量感知具有显著正向影响,信息内容质量感知和信息效用质量感知显著影响消费者采纳信息的行为,间接影响消费者感知决策质量。
In the context of online shopping, this study develops a research model drawing upon perceivedinformation quality theory and self-perception theory and tests it using questionnaire and Structural Equa-tion Modeling（SEM）. Data collected from 318 online shopping customers were used to test the model. Itfinds that both Get Information through Web Advertising and Get Information through Online review posi-tively impact Perceived Information Quality. Meanwhile, both Perceived Information Content Quality andPerceived Information Utility Quality positively impact Information Adoption and further Perceived Deci-sion Quality.
出处
《情报科学》
CSSCI
北大核心
2015年第3期123-129,共7页
Information Science
基金
教育部人文社会科学青年基金项目(12YJC870004)
国家自然科学基金项目(71263006)
中山大学青年教师培育项目(1309076)
关键词
信息质量感知
信息源
信息获取
信息采纳
网络购物
perceived information quality
information sources
information acquisition
information adoption
online shopping
