后金融危机背景下泉州中小服装企业跨境电商发展对策研究

The Cross-border Electronic Business Development Countermeasure Research of Small and Medium-sized Clothing Enterprises in Quan Zhou under the Background of Post Financial Crisis

泉州中小服装企业以外贸加工为主,在后金融危机时代,泉州中小服装企业面临发展中的诸多困境。跨境电商在全球的蓬勃兴起,为泉州中小服装企业降低成本、减少贸易摩擦和提升国际知名度提供了解决思路。文章针对泉州中小服装企业在进行跨境电商中存在的问题,提出企业方面需要培养和吸引跨境电商所需人才、提升营销水平、加强产品的创新、创立国际品牌、建立和维护好企业和产品的信誉;政府方面需要进一步完善跨境电商的法律法规、打造电商产业园、促进跨境电商集聚发展和加强跨境电商物流基础设施的建设等建议。

The small and medium-sized clothing enterprises in Quan Zhou mainly make foreign trade processing.In the post economic crisis era,the small and medium-sized clothing enterprises face many difficulties.The booming of global cross-border electricity can provide a solution idea for the small and medium-sized clothing enterprises to lower the cost,reduce the trade friction and enhance the international reputation.This paper aims at the current problem of small and medium-sized clothing enterprises in the cross-border electrical business;it provides the solution for enterprises and government.On the enterprises part;they need to cultivate and attract talents,enhance the level of marketing,strengthen product innovation,create international brand,establish and maintain good reputation in companies and products.On the government part：they need to improve the laws and regulations of cross-border electricity,create electricity industrial park,promote the development of cross-border electricity agglomeration and strengthen cross-border electricitv for the construction of logistics infrastructure.