摘要
通过对比影响力较高和影响力较低的两组高校官方微博,分析它们在发布频率、发布时间段、发布形式、议题类型、发布来源、语言风格等6个方面的异同点,计算每条微博的被转发数、被评论数、被赞数的总和以表示其反响力,利用方差分析研究反响力与议题类型的相关关系,从而为微博信息的发布控制提供建议,供高校官方微博借鉴。
The paper contrasts two groups of university official microblog, the higher influential one and the lower influential one, analyzes their similarities and differences in 6 aspects of frequency, time, forms, topic types, sources, language styles. It calculates sum-mation of forwarding times, comments and lauds of each microblog message to represent its reaction force;uses variance analysis to an-alyze the correlation between reaction force and topic types, so as to provide advice for university official microblog ’s releasing mes-sage.
出处
《情报探索》
2015年第2期68-71,共4页
Information Research
关键词
高校
官方微博
行为特征
案例对比
university
official micro blog
behavior characteristic
case comparison
