中国成品油市场竞争战略保障对策与评价研究

Evaluation Researches on Refined Oil Product Market Competition Strategy Guarantee Countermeasures

为有助于成品油销售企业决策者做出正确的判断和选择,针对国内成品油市场竞争,结合中国成品油营销实践,运用头脑风暴法提出了成长保障、学习保障、执行保障、知识保障、创新保障、灵活保障、预测保障、财务保障和决策保障构成的成品油市场竞争战略保障对策,并选取5家成品油销售企业进行了专家评价调查。基于问卷调查数据,利用SPSS 17.0从重要性、有效性和紧迫性三方面对战略保障对策进行了频率分析和单因素方差分析,表明战略保障对策符合实际,且工作单位特征对保障对策重要性、有效性和紧迫性的专家评价具有显著的影响。

Aiming at domestic refined oil product market competition,combined with marketing practice of refined oil product,such guarantee countermeasures are proposed for refined oil product market competition strategy as growing,learning,execution,knowledge,innovation,flexibility,forecast,financial winning and decision-making,and selected and five refined oil product sales enterprises and conducted are the sampling investigation and empirical study.The results show that sorting and corresponding analysis of guarantee countermeasures for refined oil products market competition strategy according to such three aspects as the importance,effectiveness and urgency will contribute to make judgment and choice by decision makers of refined oil products sales enterprises.