TPB理论在出行方式选择行为中的应用性探讨

A Discussion of Applying TPB on the Travel Mode Choice Behavior

结合居民出行方式选择的行为属性,对计划行为理论在该研究领域中的应用性进行分析和探讨。根据理论的应用原则和城市交通方式的分类定义了关于出行方式选择的目标行为,并构造计划行为理论框架下出行方式选择的假设模型。阐述了对影响方式选择意向的态度、主观规范和知觉行为控制三个变量测量的问卷,应以引出的相应突显信念为基础进行编制,且问项应属于影响各个变量的信念要素范畴。最后,指出利用计划行为理论研究出行方式选择行为的意义,并提出了相关的参考性建议。

In terms of the behavioral attribute of residents＇ travel mode choice, an analysis and discussion on the application of Theory of Planned Behavior（TPB） in the domain is made. The behavior about choosing travel mode is specifically defined, according to the applied principle of TPB and the classification of urban traffic modes, and a hypothetical choice model is proposed under the TPB＇s framework. The questionnaire designed to measure the three determinants of intentions, which include attitudes toward the behavior, subjective norms and perceived behavior control, should be compiled on the basis of corresponding salient beliefs, and the items are supposed to fall into the category of belief factors of variables. The significance of applying TPB on studying the travel mode choice behavior and some referential suggestion is stated in the end.