新疆伊宁市牛肉消费市场调查分析

Beef Consumption Investigation and Analysis from Yining City of Xinjiang

新疆维吾尔自治区伊宁市的穆斯林民族占总人口的50%以上,对牛肉需求量较大。为了解当地民众的牛肉消费现状,促进边疆少数民族畜牧业发展,作者对伊宁市人口相对密集的5个城区,进行了1 000余份消费者随机抽样调查和牛肉消费情况对比分析。结果发现,伊宁市家庭肉类消费以牛、羊肉为主,二者分别占总肉类消费量的43%和29%。消费者购买牛肉时,比较关注的因素包括牛肉质量、安全及价格等方面,能接受的最高牛肉价格与年龄和收入有关。调查分析结果显示,伊宁市5城区的牛肉市场具有较大的消费空间,肉牛业发展潜力巨大,该调查分析结果对中国相似地区肉牛业发展具有参考价值。

The Muslims in Yining of Xinjiang Uygur Autonomous region comprise more than half of the population,as a result,the local people need a larger amount of beef compared to the other places. To understand the status of beef consumptions of the local people in Yining city, and to promote the development of livestock husbandry in the minority frontier,we had conducted a con- sumer random sampling survey （more than one thousand respondents） and analysis on beef con- sumption in five urban areas with a dense population in Yining city. The results showed that the main local family＇s meat consumptions in the city were beef and mutton,which hold 43% and 29% of the total meat consumption,respectively. The most concerned factors were meat quality, safety and price when the consumers buying beef. The accepted highest purchasing price for beef was related to the consumers＇ age and family income. The investigation and analysis suggested that Yining city had a huge beef consumption market and a great development prospect on beef cattle,which could be a useful reference for the development of beef market on similar regions.