四川省入境旅游市场拓展策略研究

Research of Policies for Inbound Tourism Market Expansion of Sichuan Province

运用SWOT法分析了四川省入境旅游市场发展的优势、劣势、机遇和挑战,并提出了相应的市场拓展策略建议:突出鲜明的国际旅游形象,全力打造国际化旅游产品;加强区域旅游协作,积极推动旅游区域一体化进程;不断完善旅游服务配套设施,全面提升旅游服务质量;整合营销资源,做好境外旅游促销;构建良好的旅游环境.

After a SWOT analysis of the advantages,disadvantages,opportunities and challenges faced with the development of inbound tourism market of Sichuan Province,strategies are made for the expansion of the tourism market in Sichuan：To make an all-out effort to create internationalized tourism products to build a striking international tourism image;to reinforce regional tourism coordination thus to push forward the regional integration of tourism;incessant optimization of the supporting tourism service facilities to enhance the overall quality of the tourism service;to integrate marketing resources to do a better job in overseas tourism promotion;to construct a nice tourism environment.