电视包装浅议

A Brief Study on TV Packaging

电视媒体品牌形象包装简称电视包装,是对电视节目、栏目、频道与电视台的整体形象进行一种外在形式要素的规范和强化,这些外在形式要素包括声音、图像、颜色等,好的电视包装对确立电视节目、栏目、频道的品牌地位、彰显风格特色、树立整体形象有着重要的意义。

＂TV packaging＂is the abbreviated form of ＂TV media brand packaging＂. It refers to the process to normalize and strengthen the external form factors of TV programs,TV Columns,TV channels and even the overall images of TV stations,which may include sounds,images,colors,etc. A good TV packaging has significant meanings for building up brands,highlighting styles and establishing overall images.