产品包装设计中视觉语言的绿色设计

Green Design of Visual Language in Product Packaging Design

目的研究产品包装设计中视觉语言的绿色设计。方法基于绿色设计这一核心理念,分析视觉语言和包装设计中绿色创意的框架理论,对视觉语言的绿色设计中的文字、图形、色彩进行剖析,深入了解绿色理念在包装设计中的运用。结论视觉语言的元素包括文字、图形、色彩,在绿色设计中,抽象、具象、意象的绿色设计理念通过视觉语言元素形成包装设计的核心,紧跟消费者的消费心理和时代需求,让消费者加强对产品的认知和了解。

To study green design of visual language in product packaging design. Based on the core idea of green design,it analyzed the frame theory of green creative in visual language and packaging design,as well as the text,graphics,color of visual language,made in-depth understanding of green concept in packaging design. The elements of visual language includes text,graphics,color. In green design,green design concept of abstract,figurative,image forms packaging design core through visual elements,with consumer psychology and demand,so to make consumers understand the products.