日用小家电色彩偏好的眼动评价研究

The Eye Movement Evaluation of Daily-used Electrical Appliances Color Preference

目的研究被试对日用小家电的色彩偏好。方法采用Tobii T60眼动仪,通过42名被试对于小鸭豆浆机及其类似产品的色彩对比眼动试验,进而对日用小家电的色彩偏好进行眼动评价分析。结论被试注视同色系和不同色系豆浆机的时间均存在显著差异。在同色系的对比中,被试最关注的是颜色最艳丽的豆浆机,位置对被试的影响不大;在不同色系的对比中,浅色系更能被被试所接受,位置会影响被试的关注,但低于色彩对被试的影响。试验表明被试在进行豆浆机色彩偏好判断时受到注视集中程度、被试色彩心理喜好度和视觉刺激的影响。

To research the color preference of daily-used electrical appliances. Using Tobii T60,the eye movement experiment is made by 42 subjects participated in which is designed to compare the color preference between little duck soybean milk machine and other daily-used electrical appliances. The analysis of the eye movement evaluation shows the significant differences between the different color and the same color soybean milk machine. Compared to the same color system,the subjects paid more attention to the most colorful soybean,but the position has little effect on the subjects. While compared with different color systems,light color is much easier to be acceptable. Furthermore,the subjects′fixation is different from different positions,but its effect is lower than the color. It shows that when subjects make judgments on color preference,these judgments are affected by focus of the fixation,psychological preference of color and visual stimulation.