摘要
研究了品牌粉丝营销的方式及建立和管理粉丝的策略,以便帮助服装品牌更好地维护、俘获忠实的粉丝,为企业创造更大的价值。
The garment brand fans marketing methods and strategy of the fans establishment and management were studied,so as to better maintenance ＆capture loyal fans and create greater value for the enterprise.
出处
《纺织科技进展》
CAS
2015年第1期87-90,共4页
Progress in Textile Science & Technology
关键词
互联网
粉丝营销
服装品牌
internet
fans marketing
garment brand
