黔东南少数民族体育旅游形象塑造的现状及问题研究——以《黔东南日报》文本分析为例

Southeastern Guizhou Province National Minority Sport Tourism Image Research Status and Problems——on "Southeastern Guizhou Province Daily" Text Analysis

黔东南体育旅游资源十分丰富,但是体育旅游形象塑造效果较差,已经制约了体育旅游事业的发展。主要原因有体育旅游形象标识不清晰,黔东南少数民族体育旅游形象的塑造主要是依托于民族文化旅游来进行;对体育旅游形象塑造的重视程度低、旅游宣传力度不够;体育旅游资源的开发层次较低;黔东南少数民族体育旅游从业者职业素质较差等。

Southeastern Guizhou province sports tourism resources are ＇very rich, but the sports tourism image shaping effect is poor, has restricted the development of sports tourism. The main reasons of sports tourism image logo is not clear, the shaping of Southeastern Guizhou province ethnic sports tourism image mainly relies on the national cultural tourism of enough importance; less attention on tourism image shaping, low tourist publicity of sports tourism; sports tourism resources development level is low; the Southeastern Guizhou province national minority sport tourism practition- ers occupation quality is poor.