基于全产业链的大动漫产业发展机制研究

The Development Mechanism of Large Animation Industry Based on the Whole Industry Chain

动漫产业应当在坚持"产业为王"的前提下,突破动漫艺术的发展层面,树立起"大动漫"的观念。以动漫为依托促进周边产业的发展,再利用周边产业发展积累的资金和运营经验反哺动漫产业,这种从产业动漫化到动漫产业化的双向驱动模式将能有效弥补动漫产业的发展不足,促进动漫产业和周边产业的共同发展。基于ACGMN互动的动漫产业纵向延伸和基于跨界合作的动漫产业横向拓展,将有助于形成一个多元主体良性互动的大动漫产业结构。

In adherence to the idea that ＂industry is the king＂, animation industry should breakthrough the development dimension of animation art to establish a ＂big anime＂ concept. To promote the development of peripheral industry relying anime, and then to re-use the capital and operating experience accumulated by the peripheral industry to nurture the animation industry, the transition from the industrial animation to the animation industry in the bidirectional drive mode will be able to effectively compensate for the lack of development of the animation industry, and promote common development of animation industry in and around the industry. Besides, longitudinal extension of the animation industry based on ACGMN interaction and horizontal expansion of the animation industry based on cross-border cooperation will contribute to the formation of a large animation industry structure with multi-body positive interactions.