我国铁路电子商务物流供应链协同发展的研究

Study on Coordinative Development of Railway E-business Logistic Supply Chain in China

铁路物流依托铁路运输资源优势,逐步形成融入客户服务的物流供应链。随着电子商务交易规模的日益扩大,为更好地解决铁路"最后一公里"问题,加强铁路电子商务物流供应链协同发展的研究,是铁路现代物流的重要趋势和发展方向。通过阐述电子商务物流需求特点,探讨电子商务物流自建物流配送模式、第三方物流配送模式和物流供应链配送模式的比较优势,从电子商务物流供应链协同发展共赢的战略高度,积极开展铁路电子商务物流供应链协同发展创新实践。在此基础上,研究提出铁路电子商务物流供应链协同发展策略的4个重要方面,即电子商务物流供应链的协同要素,铁路物流客户关系管理的协同发展,社会化物流服务标准的协同统一,铁路物流成本及定价机制的协同关系。

Railway logistics, relying on the advantages of railway transport resource, gradually form the logistic supply chain integrated into customer service. Following with steadily grow of the e-business transaction scale, and in order to better solve the problem of ＂the last one kilometer of railway＂, the study on strengthening coordinative development of railway e-business logistic supply chain is an important trend and development direction of railway modern logistics. Through expounding the demand characteristics of e-business logistics, this paper discusses the comparative advantages of e-business logistics, self-building logistic delivery mode of e-business logistics, the delivery mode of the third party logistics and the delivery mode of logistic supply chain, and from the strategic object of coordinative development and win-win of e-business logistic supply chain, the paper suggestion of actively developing the coordinative development and innovative practice of railway e-business logistic supply chain. Based on above, the paper also puts forward 4 important aspects of the coordinative development strategy of railway e-business logistic supply chain, such as coordinative factors of e-business logistic supply chain, coordinative development of clients relationship management of railway logistics, coordinative unification of socialized logistic service standard and the coordinative relationship between railway logistic cost and pricing mechanism.