铁路绿色物流营销发展探讨

Discussion on Marketing Development of Railway Green Logistics

在分析铁路绿色物流内涵的基础上,分析我国铁路绿色物流营销现状及存在的主要问题,应用SWOT分析法和系统动力学对我国开展绿色物流营销进行剖析,提出我国铁路绿色物流营销的发展措施,即树立铁路绿色物流营销理念、强化铁路绿色物流营销手段、推进铁路绿色物流电子商务建设、实现铁路绿色物流技术创新、开发铁路绿色货运品牌产品、发挥铁路绿色运输规模效应等。

Based on analyzing the contents of railway green logistics, this paper analyzes the status and main problems existing in the marketing of the logistics in China, and dissects China developing the marketing of the logistics by using SWOT method and system dynamics. In the end, the paper puts forward development measures on marketing of railway green logistics in China, such as establishing the marketing concept of railway green logistics, strengthening approaches of the marketing, promoting the building of railway green logistic e-business, realizing technological innovation of railway green logistics, developing the brand and products of railway green freight transportation and exerting scale effect of railway green transportation.