韩国毛衫流行性调研及分析

Reserach and Analysis of Fashionable Korean Knitted Sweaters

针对韩国毛衫的现状及流行性进行实地考察和调研,问题类型主要包括静态、行为以及态度问题等方面,具体包括毛衫购买渠道,购买决定因素,毛衫款式、风格、颜色、组织设计以及价格、质地、市场需求等方面的内容。最后对调查结果进行数据统计和分析。结果表明:韩国青年群体购买毛衫的渠道以网购和实体店购物为主;购买毛衫主要的原因是保暖和形象时尚;款式多为宽松、圆领或V领,结构简单;颜色集中在冷、暖色系,体现年轻人不受约束的特点。

Aiming at the status and popularity of Korean knitted swe^iters, on-the-spot investigation and ques- tionnaire were carried out. The questionnaire including static, behavior and attitude problems was designed accord- ing to the purchasing sources, deciding factors, sweater style, color, structure, price, texture and market demand etc. The investigation results were analyzed through data statistics. It is revealed that the buying habit of Korean young people is mainly focus on online shopping and physical store shopping. The fundamental reasons for choosing are heat retention and fashion. Most sweaters style of young people was predominantly loose with round or V-neck and simple structures which reflected their free characters.