高校体育场馆开发效益因素实证研究

The Empirical Study of Development Benefits in college stadiums

本文以9所大连市高校为研究对象,通过问卷调查、专家访谈等研究方法,分析统计影响体育场馆资源开发效益的因素,不同高校的体育场馆开发效益受自身建设、开发项目、经营方式和营销手段影响而不同,最后提出合理建议。

In this paper, the college stadiums in Dalian have been researched for the development benefits. Using the questionnaires and expert interviews methods, we analyzed the development benefits in impact factors. The development benefits in different colleges have impacted in different self--construction, development, management and marketing methods. Finally we will put forward reasonable proposals.