吉林省四平市区商业性跆拳道馆消费者现状调查

Investigation on current situation of consumer in commercial taekwondo hall in siping city of jilin province

采用实地问卷调查与考察、文献资料和数理统计等方法对吉林省四平市区商业性跆拳道馆消费者现状进行调查研究。结果表明,四平市区商业性跆拳道馆消费者主体是中小学生;消费者动机的前三位依次是增强体质、学技防身、锻炼意志;办卡消费成为商家营销手段,消费购卡类型是以办年卡为主;消费者在选择跆拳道馆考虑的主要因素是:离家近,或交通方便;环境舒适、设施好;技术指导好、服务好;价格合理。

The current situation of consumer in commercial taekwondo hall in siping city of jilin province was investigated by questionnaire, field trip,documentation and mathematical statistics. The results show that the vast majority of consumers are primary and middle school students,the consumer motivation of the top three are enhancing physique,learning technology for self--defense and temper one＇s willpower,respectively. The year card consumption is an important means of marketers. Selecting the taekwondo hall,consumers believe that the transportation, environment,facilities,technical guidance,price and so on are the main factor.