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基于SWOT-PEST模型分析转型期江苏农村体育发展路径 被引量:9

Analysis on Development Path of Jiangsu Rural Sports under Social Transformation Based on SWOTPEST Model
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摘要 农村体育是促进农民身体健康、提高农民生活质量、改善农村社会环境、缩小城乡差距的重要手段,江苏要实现体育大省向体育强省的转变,2020年全面实现小康社会的目标,农村体育的发展程度至关重要。本文以江苏农村体育发展的现状为着力点,运用SWOT-PEST分析模型,对影响江苏农村体育发展的政策、经济、社会和科技等环境进行优劣势、机遇与挑战的分析,提出了通过调动农民、农村"能人",形成永恒的内驱力;加大农村体育"人、财、物"的投入;提高农村收入,城乡统筹发展;建立农村体育发展评估体系和采取多元化的发展模式等发展江苏农村体育。 Rural sports is an important means to promote the health of farmers,to improve the quality of life of farmers,improve rural social environment,narrowing the gap between urban and rural areas. To achieve the transformation of sports in Jiangsu province to a powerful province in sports,to achieve the goal of a comprehensive well-off society in 2020,it is essential degree of development of rural sports is very important. In this paper,using SWOT-PEST to analyze strengths and weaknesses,opportunities and challenges in the policy,economic,social and technological environment for Jiangsu rural sports. Suggestion Mobilize farmers,rural" genius",formed eternal driving force. increase investment in" human,financial,and material. " Increase revenue,urban and rural development. Establishment of rural sports development assessment system and adopt diversified development model to development of the Rural Sports in Jiangsu.
作者 王辉 李平
出处 《南京体育学院学报(自然科学版)》 2014年第4期153-157,共5页 Joournal of Nanjing Institute of Physical Education:Natural Science
基金 江苏省体育局课题"转型期江苏农村体育发展路径的选择"子课题(编号:TY11102)
关键词 SWOT-PEST分析模型 转型期 农村体育 发展路径 SWOT-PEST model social transformation rural sports development
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