影响我国优秀运动员商业价值的因素分析

Influential Factors of Commercial Value of Chinese Excellent Athletes

对取得过辉煌运动成绩和良好商业收入的运动员的共同特征进行分析,结果表明:我国优秀运动员商业价值的影响因素包括运动员从事的体育项目、运动员的成绩与荣誉、运动员的运动寿命、运动员的外在形象、运动员的社会形象、体育管理制度、运动员的商业开发与管理等。

The paper studies the information of the famous athletes in various sports items in recent 30 years and makes statistic analysis of the athletes who have had excellent performance in matches and gained good commercial income.The paper also analyses the features and relevant events of the athletes who fail to have good commercial income.The paper proposes that the influential factors of the commercial value include the sports item,honor and performance of the ahthlete,sports life span of the athlete,physical and social images of the athlete,sports management system and commercial exploration and management of the athlete.