从王维诗画接受看蓝田辋川旅游开发策略

Study on the Tourism Development Strategy of Wangchuan from the Acceptance of Wang Wei's Works

唐代诗人王维在海内外享有极高声誉,然而,其辋川别业风景区却一直默默无闻,这是优秀传统文化资源与秀美山川生态资源的极大浪费。因此,应加强辋川旅游的宣传工作,而且建设、宣传与运营要同步进行。旅游开发要紧密结合人文与自然生态的双重整合,规划设计方面要建立生态旅游观念。要做好区域旅游资源的整合,建立区域协调合作机制,多角度、多层次进行区域联合旅游开发。

Wang Wei,the poet of Tang dynasty,enjoys a high reputation at home and abroad,however,the Wangchuan villa scenic area has been unknown to the public,which is a great waste of excellent traditional cultural and ecological resource. Therefore,the propaganda work of Wangchuan tourism should be strengthened,and construction,propaganda and operation be carried through at the same time. Humanity and natural ecology should be integrated in tourism development,and the concept of ecological tourism should be taken into consideration during planing. This paper puts forward the following suggestions for Wangchuan tourism development： integrate regional tourism resources,establish a regional coordination mechanism,and develop tourism jointly from multi-angle and at multi-level.