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如家宾馆电子商务应用浅析

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摘要 如家宾馆是如家酒店集团下3大品牌之一,成立于2002年,短短的12年时间已经成为国内酒店行业之首。随着信息技术的发展,电子商务的应用也对各行业的发展起到一定程度的促进作用。目前,我国酒店业电子商务应用已经具有一定的规模。本文以如家宾馆为例,简单阐述电子商务在酒店业中的应用情况,分析其存在的问题并提出解决方案。
作者 任鑫康
出处 《商场现代化》 2014年第19期63-64,共2页
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