摘要
商业模式是当今比较流行的词汇之一,企业要始终保持竞争力就必须依靠完善的商业模式,正如戴尔的直销、盛大网络游戏模式、E-bay的C2C等。虽然商业模式被许多学者和企业家们所重视,但是商业模式的概念到目前都没有统一的答案。本文在分析战略、盈利模式、运营模式和商业模式四者关系的基础上尝试构建商业模式体系。
The business model is one of the popular terms. Companies who want to remain competitiveness should rely on a perfect business model, such as Dell＇s direct sales, Shanda＇s game mode, and the C2C of E-bay. Although the business model is taken seriously by many scholars and entrepreneurs, what on earth is the business model？ There is no uniform answer for the fundamental question. The author is trying to build a business model system based on the relationship between strategic basis, profit model, business model and business model.
出处
《科技广场》
2014年第6期130-134,共5页
Science Mosaic
关键词
战略
商业模式
盈利模式
运营模式
Strategy
Business Model
Profit Model
Operating Model
