快时尚企业快速反应能力指标体系的构建

Study on Rapid Response Capability Index System for Fast Fashion Enterprises

随着全球化竞争激烈程度加剧，消费者对服装时尚性的要求越来越高，企业必须对消费者多样化的需求做出快速反应。快时尚企业的迅速崛起在一定程度上推动了我国本土品牌进行运营模式改革，促进了我国服装企业声品设计多元化发展。本文研究旨在通过分析快时尚企业快速反应能力的影响因素，运用模糊德尔菲法确立快时尚企业快速反应能力指标体系，并应用层次分析法对各指标进行权重计算，得到相应的排序结果，为我国服装企业改进和提升提供现实参考意见，为其转型升级指明方向。

This paper thesis aims to through analyzing the influence factors of fast fashion companies＇ quick reaction capability, using Delphi method construct fast fashion companies＇ rapid response capacity index system, and using Analytic Hierarchy Process （AHP） calculate each indicator weight and obtain sort results. By summing up the core elemefits of fast fashion enterprises rapid response capability, and choosing the most representative fast fashion business as a case study, analyze and evaluate its rapid response capability, compared with the index system in order to verify the applicability and rationality of the model, put forward valuable suggestions to our garment enterprises.