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移动商务消费者信任影响因素研究

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摘要 本文从移动商务交易主体涉及的对象着手,分析了影响移动商务消费者信任的因素,并提出了提升消费者信任的有效策略,以期促进我国移动商务快速稳定发展。
作者 黄蓉
出处 《中国新技术新产品》 2014年第12期22-22,共1页 New Technology & New Products of China
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参考文献3

  • 1中国移动互联网发展报告(2014)[R].北京,中国互联网络信息中心,2014.
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  • 3闵庆飞,季绍波,孟德才.移动商务采纳的信任因素研究[J].管理世界,2008,24(12):184-185. 被引量:29

二级参考文献7

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